Last night I was at a meeting and someone asked what our printing company did. I love this place. I could go on for an hour with an opening like that. I didn't really answer the question though. My real answer is anything someone needs. It's that simple. Yesterday I wrote a marketing plan, printed brochures, copy wrote and formatted a book for an amazon listing, shipped printed material to customers located thousands of miles away, wrote three tag lines and a whole lot more. I even made a handmade card for a customer. It's appropriate and she'll know this is about her when she receives it, but I don't want to spoil the fun.
At the meeting, someone answered for me. They said, "I always go to heuss printing when I need to get a small job done".
My initial reaction was WHAT? We ship internationally, have won national awards for our graphic design and print quality and regularly receive referrals from all over the country to work on campaigns and projects.
Then, I put the brakes on my defensiveness. Because, wasn't this person giving me a compliment? They were saying that when they come in with a small project that they don't feel like I put the project off or treat them as less important because it is not a high budget item. And this makes me happy.
Our company philosophy is that you treat people with thankfulness that they walked in the door. Every project is important and you never know if the person that copies their piano music today will need 400 shirts tomorrow, or 10,000 magazines next week.
So yeah, we are the place to come to for the small jobs. and the medium jobs. and the huge jobs. At the end of the day the size of the job doesn't matter to us. What matters is that you walked in our door, ordered through our website or called us for advice. Every job pays for us to be here and I am so glad to be reminded of that spirit of thankfulness that our customers notice, even on the small stuff.
